Sssdirect.com - How To Leverage Your Mindset For Success!
Business is about influence, or “leverage.” Your book that you will author is a tool to leverage your credibility. And the first step in preparing your mind for success is to see yourself as an expert. Another way of looking at this is that you must sell yourself first to your dream of the possibility of becoming a best selling author.So there are really two sales that must take place: the first sale is the one you make to yourself. The second sale is the one that actually produces money for you when members of your target audience complete the transaction with you.
To master the sale to yourself it is imperative that you write your own book. No ghost writer. You want your voice to come out strong and clear. One of the concepts we will discuss is your UPP which stands for your Unique Personal Proposition—which means your unique story. There is nobody better to get your message out then you! No one else has your story. Remember that the main reason people come to the Internet is to solve problems.
The purchasers of your book want your guidance. So you are paid to provide solutions to the problems that keep people up at night.
Creating Ideas
Here is how you create ideas: Complete a five minute exercise where you put your core concept in the center of a piece of paper and list as many ideas that are related to what you want to do. The key is to write everything down and do not pre-judge anything. This is the creative phase. You want to write as quickly as you can. Do not reflect at all on your ideas. The personal reflection comes in the next phase.
The key to brainstorming is recording all your ideas. This allows your subconscious to find relationships among them. There are three relationships that your mind will look at when analyzing your ideas. The great philosopher Socrates first espoused this concept 300 years before the time of Christ.
This process involves analyzing a) the similarity of your ideas (What is this concept like?); and b) The contiguity of your ideas (How are the ideas related to each other); and then c) the contrast of your ideas (How the ideas are different).
The ideas you create should all be involved in solving your target market's problems. To bring this home on how this should guide the writing of your book, the late and great G.K. Chesterton summarized the importance of analyzing problems first when he stated that the focus should not be on your book, but on understanding and magnifying your target market's problems first.
Your focus is not on you or what you think people need, but on the people—your target audience—and what they tell you they need.
This begins with understanding the difference between empathy versus sympathy. As an author, you must empathize with your target market. Empathy goes one step further than sympathy. Though the difference is essentially one of focus. Sympathy is the ability of showing how sorry you are that one person is going thru a painful situation. Empathy focuses on providing solutions for your target market. And the solutions that you provide should communicate the desired attitudes (what should I think) and the specific skills that are required to move to the desired end point (How do I get what I want and why should I do it a certain way and how do I implement an overall strategy in my life to make it happen).
Implementation is a key reason why information is the enemy to ultimate success. Information alone is passive as it fails to contextualize content. There is no implementation or ACTION if all you have is information. It is all content and no context.
The Author's Mindset
The first principle is preparation. Authoring your best seller is no different than preparing to participate in an athletic event. You don't just show up on game day without putting your body through immense preparations. The key to authoring a best selling book is to prepare before you start writing.
Here are the steps in preparation as we see it: there must be order in your life. Order begins in your mind, and then it must be channeled with a concrete game plan. Your success must acknowledge the need for patience, endurance and the ability to act in the face of fear and failure. Success does not come easily. You pay the price every step of the way.
The first step in preparation is to acknowledge your dream.
But what good is a dream if it stays in your head? You must give your dream legs. Thus, the second step is to take action on your dream of authoring your book. Don't wait for life to slow down, because you know it won't. Start making your dream of authoring a book a reality today.
Tags: Glenn Dietzel, Publishing, Authoring, Home Business, Legacy, Writing, Guide, Book, Money, Security, Writing
'I Can Write A Book In A Weekend,' And Five Other Annoying Things Beginners Say
Since every literate person can write, most people think they can be writers. Interestingly enough, we all can speak quite well, but few of us would deem ourselves ‘speakers.' However, this prevalent belief encourages beginners to say the oddest things th
"Do I Have Writing Talent?" It's A Mistaken Question
Over the years, many people have asked me to look at their writing. "I need to know, do I have talent or not," they say. "Then I'll know if I should pursue writing or stick to accounting." Their request is seriously flawed, I'd reply.
"Don't Polish The Turd," And Other Oddball Writing Advice That Works
Even with a dozen published books to my name, I sometimes need a dose of inspiration when I sit down to write. Above my desk, I've posted a paper with various pieces of fiction-writing wisdom I've collected over the years. Some of the advice may sound odd
You're Not Done Yet: Eight Strengtheners For Your Sales Copy
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you've written with this sales copy checklist, which outlines the eight most frequent cor
Your Book Arrives From Your New York Publisher!
A large box arrives from a New York Publisher. It's here—YOUR BOOK! You hurriedly rip it open and take the first book out. There it is...YOUR NAME as the author of your first book. You forget to breathe and your heart skips a beat in excitement. You caress
Young Writers
If you are between the ages of 8 to 18 and love to write, be it short stories, plays or poems, then you are a young writer. For the writer nothing is more satisfying than finishing a story, play, poem etc. In fact some young writers decide to make it thei
Writing: Getting Started
Are you having difficulty writing? Do you find it hard to even get started? You probably already are an "acclaimed author" and don't even know it. Your emails and message board discussions are key seeds to informative and interesting web content
Writing What You Want To Write: Personal Innovation
Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all. - Dale Carnegie Some of the special skills discussed in writing may have you feeling as if there is really no room
Writing Well For The Web
If you expect your potential clients to read the texts on your site, be especially particular about the content. Writing for the web has its own peculiarities in comparison with common publications. It is known that 79% Internet users just skip over the
Writing Twenty Novels (In Ten Easy Steps!)
During a recent telephone conversation, I mentioned having sent off the last revisions for my twentieth novel, “Great Sky Woman.” There was a silence on the other side of the phone, followed by the question “How in the world do you do that? Twenty novels!
Writing That Resume
When preparing your resume make sure the skills you list are accurately conveying your experience and knowledge in each area. It is also recommended that time be spent reviewing the skills the company is looking for in order to highlight these skills in a
Writing Success: What Does It Mean To You?
Like most creative professions the question of a qualified success in writing is not easy to concentrate into one definitive answer. Just as there are a multitude of writing styles, so too are there many examples of writing success. Examples 1. "I
Writing Style: Are You A Real Writer?
I hear it all the time from my students and at the seminars and workshops I lead. The writers that I work with are excited to work with a "real" writer. Most people define a "real" writer as one who is published. Therefore I, with thre
Writing Stories
There's nothing like writing a story. It is a truly satisfying creative process. In order to write a story that people will enjoy. You need to understand the key elements that all good writers use in stories. In this article we will explore these elements
Writing Short Articles Is Easy
Short article writing is as not as difficult as you think. No, it is not a daunting task if you know what to do. Just remember that when you write, the important thing is that you catch your reader's attention. You must make them want to read what you