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You're Not Done Yet: Eight Strengtheners For Your Sales Copy
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you've written with this sales copy checklist, which outlines the eight most frequent cor
Tags: Sales Copy, Marketing Copy, Copywriting, Persuasion, Website Writing, Selling, Writing
"Mouth To Mouth" A Cult Perspective: A Movie Review
Through this movie you'll learn how some cults work. You will also learn how easy that is and how people often just fall into cults.
Tags: Cults, Mind Control, Influence, Persuasion, JK Ellis, Society
Never Act Predictably
There exists an understanding among con men, comedians, stage magicians and mind control experts that comes down to a simple axiom. "Now one can defend against what they can cannot predict."
Tags: Mind Control, NLP, Hypnosis, Persuasion, Influence, JK Ellis, Society
Why You Should Consider Using An NLP Coach
So the concepts behind NLP (Neuro Linguistic Programming) sound interesting to you and you're wondering where to get started with implementing such strategies. You will probably face the question as to whether it might be beneficial to your life and busin
Tags: Success, Mindset, Marketing, Persuasion, Influence, Time-management
Why The Laws Of Persuasion Work
As the species whose thinking ability supposedly separates us from the animals, we really don't spend much of our life reasoning. Most of the time our minds get stuck on cruise control. Thinking takes up too much time and requires too much energy. Imagine
Tags: Sales, Persuasion, Motivation, Influence, Leadership, Presentation, Team Management, Success, Time-management
What's All The Fuss About 'The Secret'?
Here's a definite sign that something has made it into the collective consciousness: Oprah features it on her show. If you're at all inclined in this way, you've probably already seen 'The Secret'. Here are my thoughts on this: I love 'The Secret'. It
Tags: Persuasion, Sales Training, Persuading The Affluent, Self Improvement, Communication, Time-management
Using Irrational Belief As A Tool Of Mind Control
Just suppose that everyone had some superstitious belief that drove them and you knew exactly what it was. That would be REAL power!
Tags: Mind Control, Persuasion, Influence, Self Improvement, Time-management
Transformational, Long-Term, Permanent, Lasting Change
Change is the key to our success and to our financial future. Often in our own lives, however, change is something we fiercely resist. Even when achievement sits on our doorstep, we're still too comfortable to make an adjustment. The very first place to l
Tags: Sales, Persuasion, Motivation, Influence, Leadership, Presentation, Team Management, Success, Time-management
Timeless Marketing Truth: When Headlines Really Draw, Who Needs Pictures?
“A great title is a work of genius,” said E. Haldeman-Julius in the 1920s. Haldeman-Julius sold 200 million (really) of his “Little Blue Books.” His headlines were his product, because he sold his books by the title. About halfway through his brilliant
Tags: Success, Mindset, Marketing, Persuasion, Influence, Time-management
Timeless Marketing Truth: What Is Advertising, Anyway?
Your first clue to the truth about advertising was written more than 100 years ago. Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New
Tags: Success, Mindset, Marketing, Persuasion, Influence, Time-management
Timeless Marketing Truth: The Unchanging Truth About Selling Fickle People.
What we want changes overnight; what makes us want it hasn't changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French's "The
Tags: Success, Mindset, Marketing, Persuasion, Influence, Time-management
Timeless Marketing Truth: How To Add Character To Your Marketing And Bring Your Message Alive
Making a character out of the advertiser brings the message alive. Maxwell Sackheim is most famous for inventing the Book-of-the-Month Club. But before that, he invented some dramatic, and dramatically successful, advertising. One of his patented techn
Tags: Success, Mindset, Marketing, Persuasion, Influence, Time-management
Timeless Marketing Truth: How Do You Know Your Advertising Copywriting Is Good?
There's only one way to know if your advertising copy is any good. It's the same way that your customer knows it—it sells! We are not all born copywriters, but we are all born customers. As a natural born customer, you can recognize good copy... Step ou
Tags: Success, Mindset, Marketing, Persuasion, Influence, Time-management
The River Of Affluence
"The real 'haves' are they who can acquire freedom, self-confidence, and even riches without depriving others of them. They acquire all of these by developing and applying their potentialities. On the other hand, the real 'have nots' are they who can
Tags: Persuasion, Sales Training, Persuading The Affluent, Self Improvement, Communication, Time-management
The Power Of Unselfconscious Affluence
Of course, we didn't all grow up financially comfortable, but neither did some of the world's richest people. Several of my most successful students are real rags to riches stories gaining their vast financial successes through single-minded perseverance,
Tags: Persuasion, Sales Training, Persuading The Affluent, Self Improvement, Communication, Time-management